We did it! The Leader Effect is a bestseller in multiple business and money categories, plus we made top rankings in paperback sales and new releases! It’s perfect for tech CEOs...
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Growth isn’t slowing down — it’s breaking down. Because the playbooks that once worked are now working against us. For 20 years, I’ve watched companies chase growth like it’s a...
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By Erika Hecht, CEO of Market Ascent If growth feels harder than it should, you’re not imagining it. You likely have invested in innovation, built amazing technology, and are delivering great results for your customers. Yet, growth feels reactive, sales cycles...
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I didn’t plan to create a new growth framework. I had to. Because every company I worked with was chasing growth — but very few were leading it. For two decades, I’ve helped B2B...
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Market Ascent Founder, Erika Hecht, was honored to participate as a judge at the NewSpace Ignitor Pitch Day.
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It was an honor to hear Jamila Gilbert with Virgin Galactic speak at NewSpace Nexus' 5-year T5 event celebration.
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Market Ascent is proud to be part of Space Valley Coalition through its client work with NewSpace Nexus.
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Market Ascent is excited to share the launch of Girls Into Tech (GIT) while celebrating women in tech.
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Market Ascent is proud to sponsor the Cuba, New Mexico cohort for Girls Into Tech.
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NewSpace New Mexico, New Mexico Trade Alliance and Spaceport America – made it as one of three aerospace finalists in the nation for the $1 Billion Build Back Better Regional...
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It has been an exciting year leading marketing for my client NewSpace New Mexico.
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The goals for this NMAMA online mastermind event was to provide an opportunity for members to...
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I recently had the pleasure of moderating a growth marketing panel on behalf of the New Mexico American Marketing Association, and in partnership with the New Mexico Technology Council and the New Mexico Junto Group.
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