SUCCESS STORIES
Kongsberg Digital
Driving Industry Progress Through
Co-Innovation and Leadership
Kongsberg Digital is delivering more than cutting-edge digital twin and industrial AI software—they’re shaping the future of work in the energy industry. Their Industrial Digital Twin solution is offered at a product level to transform operations for greater performance, and their broader impact is felt across the ecosystem where they’re advancing bold ideas, convening industry leaders, showcasing diverse perspectives and championing digital co-innovation as a catalyst for shared progress that benefits businesses, workers, and society.
Market Ascent has partnered with Kongsberg Digital to elevate their brand and sales by demonstrating their technology leadership, while deepening engagement with senior stakeholders at the world’s largest companies.
Market Ascent has elevated our narrative, profile and engagement among the world’s largest energy companies in a short amount of time with a focused strategy and high-level execution.
NewSpace Nexus
Achieving 10x Impact with The Leader Effect™
NewSpace Nexus is accelerating the pace of innovation by Uniting & Igniting the space industry. They have rapidly become an outsized brand for their size and have achieved outsized results from what is expected of them by their funders and customers. They have delivered 10x in returns on their government funding to date, and are recognized as a local, regional and national leader. Their flagship product has delivered 50 million dollars in impact within two years of its launch. Market Ascent serves as their chief strategy and growth advisor through its GTIL framework and expertise.
Given Market Ascent’s relationship with NewSpace and the results achieved, founder Erika Hecht was bestowed the honor of “plank owner” from NewSpace – meaning she is recognized for her leadership and as a member of the original founding crew. The NewSpace team fondly refers to Erika, as “10x”, for shifting their thinking and execution to be bolder — and to serve their market with greater impact.
Working with Erika Hecht and her company Market Ascent, has been key to our success at NewSpace Nexus, exceeding our own high expectations. We’ve United & Ignited the space industry with Erika’s bold leadership and approach that has led to multiple transformative breakthroughs across strategy, go-to-market plans, team performance, partnering and more. Faster Growth Through Industry Leadership works.
Meredith Dixon
The Economic Diversification Moonshot
In a political climate that is more partisan and polarized than ever, the idea of working together for the common good seems impossible. State Representative Meredith Dixon has a different view. Her approach – one focused on bringing people together – is getting results for the people of Albuquerque and all of New Mexico. Most recently, she championed and led the development and passage of her economic diversification “moonshot plan” to be funded at a historic investment level for the state. The strategy focused on investing in and creating an interconnected technology & innovation ecosystem across four of the state’s prioritized sectors: Aerospace and Space, Advanced Computing, Biosciences, and Green and Advanced Sustainable Energy.
Market Ascent was brought in as a strategy and growth advisor to strengthen the likelihood of the plan and budget passing, using the Growth Through Industry Leadership (GTIL) strategies, principles, and framework under the Accelerate stage of the framework. Emphasis was given to strengthening the proposal and its value proposition and strategically building engagement and support for the plan.
Meredith’s legislation passed and was signed by the governor for $129.6 million dollars. Its passage will be transformative for the state of New Mexico.
Market Ascent’s strategy, growth and advisory services strengthened New Mexico’s economic diversification plan and its value, and increased engagement and support from government and community leaders. Market Ascent was strategically involved in the passage of the 129.6 million dollar plan. Working with Market Ascent has been great; they bring a strategic advantage to your team.”
Camo Analytics
Elevating from Product to Strategic Authority
Camo Analytics, a Norwegian pioneer in industrial analytics, had long been recognized for its advanced multivariate analysis tools, particularly the Unscrambler suite. While their technology was robust, Camo Analytics sought to transcend its identity as a tools provider and become a strategic partner that helps customers solve business-critical problems.
This ambition led them to collaborate with Market Ascent to apply the Growth Through Industry Leadership™ (GTIL) framework, focusing on the Accelerate and Elevate phases to build deeper brand trust and sell beyond the product. Camo Analytics transformed from a respected product vendor to a market-shaping leader. Camo Analytics then became acquired by a billion dollar industrial AI company with recognition for their depth of knowledge and drive for innovation.
Market Ascent played a key role in our efforts to elevate Camo Analytics from a products company to a solutions company, which played a significant role in our being acquired by a billion dollar Industrial-AI software company. Market Ascent delivered several wins for Camo in a short amount of time.
R4 Creating
Turning Learners into Leaders - and Driving Exponential Growth
R4 Creating offers engaging and innovative STEM programs for students and mentor-teachers from K-5 through college. Their students typically don’t just attend a course, they take a journey that often spans years, and it is common for those that stay with R4 Creating to land six-figure careers at national labs and top tech companies when they become young adults.
With Market Ascent’s strategy and advisory services and application of the Growth Through Industry Leadership™ principles and framework, R4 Creating grew 3x in just 15 months. Today, they’ve multiplied that growth 16x and continue to scale their impact with bold strategies, partnerships, relationships and programs — and by continually demonstrating their leadership stance of turning “Learners Into Leaders” in their communities.
Thanks to Market Ascent, R4Creating found its voice as a trusted co-innovation industry leader and that magnified our trajectory. If you're ready to do the work and truly expand your business for exponential impact, applying the Market Ascent principles of Growth Through Industry Leadership and making a commitment to action can change everything. What began as a dream to inspire kids in STEM has reached thousands of young minds and we now have a national runway.
Market Ascent
Growth Through Industry Leadership Origin Story
Market Ascent founder Erika Hecht’s journey to creating the Growth Through Industry Framework™ began at SPSS, a 300 million dollar predictive analytics company acquired by IBM. In the early days, they found themselves stuck in reactive go-to-market cycles. It was unpredictable, exhausting and anything but scalable. That’s when Erika flipped the model. She reimagined our GTM approach and launched GTM programs that united teams internally and energized the market externally. The results? SPSS’ flagship product grew at nearly double the rate of the market. They went from chasing deals to defining the predictive analytics category. Soon after, Erika left and launched Market Ascent, and SPSS was acquired by IBM. Both organizations immediately brought Market Ascent in as a consultant. See full Origin story.
Erika was our secret weapon in creating a leadership position for our predictive analytics and data science offerings in a highly competitive market. Through her development of bold strategies, positioning and methods of strengthening our cross-team performance she proactively enabled the acceleration of our brand’s growth at double the market rate. Her methods are a practical guide to move your organization ahead, leaving the competition behind in reactive mode trying to catch up.