Our Focus
We fast-track business growth with a 2-to-10x focus and an emphasis on strategy, marketing and sales acceleration, and organizational thought leadership. We dive deep into your business and put a science behind developing the right strategies and actions to deliver superior outcomes and greater market impact.
How We Serve
We provide business growth, market leadership consulting, advisory and managed implementation services to our clients using our proven business acceleration frameworks.
Who We Work With
Market Ascent works with growth-driven B2B companies whose technologies are shaping the future. We have served technology start-ups to Fortune 50 organizations. Our work spans space tech, AI, industrial AI, digital twins, advanced analytics, digital transformation, EdTech, and more.
Erika Woldman Hecht
Founder & Principal Consultant
Your Business Acceleration Partner
If you want to accelerate and elevate your business and shorten the path to sustained market leadership, Market Ascent is ready to partner with you. For over 25 years, Market Ascent Founder Erika Woldman Hecht has been partnering with companies to develop and implement business strategies that enable them to grow faster, wiser and lead their markets. She has taken her experience and packaged it into a proprietary process that saves clients time while putting them on a direct path to achieving desired outcomes.
Erika’s background includes leading strategy, growth marketing, sales acceleration, business development, and organizational thought leadership work at award-winning ad agencies, start-ups, tech companies, and Fortune 50 organizations. She was key in driving double-digit global growth at SPSS, a 300-million-dollar advanced analytics company and consulted full-time for IBM as they established themselves as the leader in the predictive analytics market.
Erika is a proponent of integrated sales and marketing, and she has won awards from both sales and marketing leaders. She takes a holistic approach to enabling her clients to achieve their growth objectives by understanding their business in-depth and effectively aligning business, marketing, and sales strategies.
Passionate about working with companies whose technologies are shaping the future, Erika often serves local, national and global brands whose products and services are doing just that.
Outside of Market Ascent, Erika serves on the Board of the New Mexico Technology Council to advance the growth and impact of the state’s technology sector. Her in-depth client work in EdTech led to her being the co-founding program partner for Be Greater Than Average’s Girls Into Tech Program and sponsoring a cohort of girls in Cuba, New Mexico. She also serves as a founding member of Space Valley Coalition on behalf of her client NewSpace Nexus. Erika is a life-long learner, avid hiker and enjoys time with her husband, daughter and energetic dog, Lulu.
What People Are Saying
“Market Ascent provides incredible value. They have created their own system to ensure results for clients.”
– Dr. Shelly Gruenig, Founder & CEO, Be Greater Than Average
Partner With Us
We continually cultivate, work with, and recommend partners to our clients to augment our services and to scale capabilities and results.
Contact us to learn more about becoming a partner or resource for our clients.