Erika Woldman Hecht | Market Ascent Founder

Erika Woldman Hecht | Market Ascent Founder

If you want to accelerate and elevate your business and shorten the path to sustained market leadership, Market Ascent is ready to partner with you. For over 25 years, Market Ascent Founder Erika Woldman Hecht has been partnering with companies to develop and implement business strategies that enable them to grow faster, wiser and lead their markets. She has taken her experience and packaged it into a proprietary process that saves clients time while putting them on a direct path to achieving desired outcomes.

Let’s chat about how Market Ascent can serve as your business acceleration partner.

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Shorten your path to industry leadership

Market Ascent Digital Growth

Problems We Help Solve

• I need bigger results

• I need more customers

• I need to be known

• I need to secure funding

• I need to get more done

• I need to make an impact

In addition to our signature programs, Market Ascent provides strategy, advisory, consulting and managed implementation services to growth-driven technology organizations.

Work with us as your business acceleration partner to fast-track your growth, elevate your sales and enable you in dominating your markets.


Fast track desired business outcomes with smarter strategy setting, informed decision-making and go-to-market plans that are designed for accelerated growth.

Gain access to one of our strategy, marketing or communications advisors to provide guidance, insights, tools and frameworks in the areas where you need expertise most.

We guide you in setting goals and bold actionable plans to propel your business forward. For clients that want fuller support to shorten their path to industry leadership, check out our Market Ascent Accelerator Program.

Accelerate growth with 2-10x growth strategies developed through our proprietary process, which includes collaborative deep dives on your business, including business health assessments and a visioning-to-value lab.

Enable more accurate decision-making with market research and analysis that provides you with insights on opportunities to pursue, audiences to target, and risks to avoid.

Go-to-market with differentiated and persuasive strategic messaging.  Our services  include message development, collecting customer, prospect, channel and partner feedback, market testing, conducting internal and external communication audits and public relations.

Make sure you are developing your content strategically to deliver more impact.

Expand your market presence to new channels and markets, and assess and bring in the right partners.  We can help with business development planning, market expansion research and analysis, partner research, new partner analysis, new program design, and partner prospecting.

We architect marketing programs that are designed for accelerated growth using our proprietary process. Lead-generation, thought-leadership, and brand engagement programs are a few types of marketing programs we can develop. For clients that want help with a smarter marketing plan that is designed for accelerated growth, check out our Marketing Acceleration Blueprint Program.

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Growth Bars

Gain access to one of our chief strategy, business, marketing or communications advisors to provide guidance, insights, tools and frameworks to execute in the areas below. Fuller services are available to our signature program clients.

Engage your audiences with content that informs and converts. Content development services are available to support our Leading with Thought-Leadership program, and more.

Achieve strong lead flow and a high return on your marketing investment with multi-touch, multi-channel demand generation programs that ensure that your messages are heard, reinforced, and communicated persuasively to your targeted prospects using proven techniques and best practices throughout the buyer journey.

We recommend and employ different lead generation strategies and tactics for the simple and the complex sale and for new or established markets.  No selling situation or buyer’s cycle is too complex for us.  In fact, we love to be challenged.

Amplify your ABM success with services that cover you across the ABM continuum from reaching the right people at the right companies; to developing and implementing targeted, integrated sales and marketing programs; to leveraging the right technology and right marketing partners.

Ensure that your sales team has pull-through messaging, content, and materials that maximize each interaction they have with a prospect or customer.  We can create playbooks for your sales teams that are integrated with demand generation efforts for greater impact.

We can provide advisory and implementation support for programs we design and offer fuller implementation support to signature program clients.

Create impactful events using our high-performance process. We can help you create event experiences that are engaging, memorable, and motivate your audiences to take action. We offer fuller implementation support to signature program clients.

We can customize an engagement to fit your business needs.