Leading with Thought-Leadership
Program Overview
Become a trusted voice in your industry while increasing your ability to make an impact with your audiences. Outcomes for this program typically include brand differentiation, brand trust, brand prominence, increased sales, and more.
Our Process Includes:
- Diagnosis and Discovery sessions
- Market & competitor analysis
- Defining your area of thought-leadership
- Setting your thought-leadership strategy
- Selecting marketing accelerators
- Messaging and thought-leadership platform development
- Developing go-to-market plans
- Marketing execution
Key Benefits:
- Amplify your reach and impact
- Create a breakthrough brand
- Educate, engage, and inspire your audiences
- Demonstrate your industry leadership
- Generate more interest in your business
- Be seen as a trusted voice in your industry
What People Are Saying
“While working at SPSS, Erika led the development of a global demand generation program to drive incremental revenue and increase brand awareness of the SPSS-Microsoft partnership. The result was a quantitatively driven, multi-tiered marketing program that included live, video, and online thought-leadership events, working in partnership with key analyst firms and media partners. “
– Karl Dittman, Business Development Director, Microsoft