Lead your industry. don't chase it.

Helping Tech & Innovation Leaders Scale Through Category Leadership

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Accelerate. Elevate. Dominate.®

Achieve The Leader Effect ™

The More You Lead. The Easier It Is To Grow.™

Grow More and Be More with Our 3-Step Growth Through Industry Leadership Framework ™

Growth Through Industry Leadership Framework Graphic

ACCELERATE GROWTH

Build the Foundation for Faster, Transformative Growth

Set up for success with Strategic Boldness™ and the only go-to-market approach that uses industry leadership as a growth engine and a defense mechanism in today’s volatile and complex markets. Gain the recipe for becoming the company everyone wants to work with.

ELEVATE SALES

GTM Co-Innovation™ for Sales Performance

Sell more, co-innovate with your market and deliver value beyond your product to build trust that compounds over time. People’s willingness to buy, recommend, work for, and invest in a company is driven 60% by their perceptions of the company and 40% by their perceptions of the company’s products.

DOMINATE YOUR MARKET

Become the Gold Standard

Demonstrate your leadership. Scale your influence and market authority by lifting your industry up and moving it forward. We’ll say it again. The more you lead. The easier it is to grow.

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Buy the Book | The Leader Effect. How to Grow Faster by Leading Your Market.
– by Erika Woldman Hecht

SIGNATURE PROGRAMS

The Leader Effect™

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The Market Ascent Advisor

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Go-To-Market Co-Innovation™
Labs & Workshops

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COMPANIES WE HAVE WORKED WITH

Market Ascent serves B2B technology start-ups to Fortune 50 organizations. Our tech work spans space tech, AI, industrial AI, digital twin, predictive analytics, digital transformation and more.

“Market Ascent consulted for us on our journey to establish the predictive analytics market while positioning IBM as the leader within it..."
Lara ShackelfordDirector of Global Demand & Partner Marketing
Lara Shackelford
“Market Ascent played a key role in our efforts to elevate Camo Analytics from a products company to a solutions company, which played a significant role in our being acquired by a billion dollar Industrial-AI software company..."
Raman BhatnagarCEO
Raman Bhatnagar
As a leader in industrial digital twin and AI software for the energy industry, we have ambitious growth targets and a commitment to driving value at an industry level. Market Ascent has been our go-to partner in making these goals a reality through their 'Accelerate. Elevate. Dominate.' framework...."
Morten Hansen, VP MarketingVP of Marketing
Morten Hansen, VP Marketing
“Working with Erika Hecht and her company Market Ascent, has been key to our success at NewSpace Nexus, exceeding our own high expectations. We’ve United & Ignited the space industry with Erika’s bold leadership and approach..."
Casey Anglada DeRaadCEO
New-Space-Nexus
“While working at SPSS, Erika led development of a global demand generation program to drive incremental revenue and increase brand awareness of the SPSS-Microsoft partnership..."
Karl DittmanBusiness Development Director
Karl Dittman
“Market Ascent helped shape our vision and brought it to life as we launched our new pharmaceutical business unit..."
David LeithamSenior Vice President & General Manager
David Leitham
“When Erika built marketing plans to support the inside sales business at SPSS, her programs complemented sales efforts and played a critical role in driving growth which was nearly double the market rate...."
Courtney MartinSenior Manager
Courtney Martin
“Market Ascent provides incredible business growth services using their own system to ensure results for clients. Market Ascent has brought nothing but incredible results and value to my organization and others..."
Dr. Shelly Gruenig,Founder & CEO
Dr. Shelly Gruenig,
“I highly recommend Market Ascent’s acceleration program. I own three businesses and it can be challenging to manage where to invest and where to spend my time. Working with Market Ascent has given me a return on my time and my resources are being used more effectively..."
Charlotte KoppinCEO
Charlotte Koppin