“Erika consulted full time for us and helped us through a challenging period – the acquisition of SPSS by IBM. As our needs and priorities shifted as we became an IBM company, it was imperative to a have the skills of a versatile senior level marketing executive on board who could help with both strategy and execution. Erika’s flexibility and can-do approach enabled us to fulfill the requests of a new executive team while continuing to run the day-to-day marketing business. She was a key driver of the marketing strategy and program execution including developing and executing demand-generation plans. She also helped me and our broader marketing team with product launches, large-scale high-visibility events, process improvement initiatives, account-based marketing, thought-leadership work, and more. I very much appreciated Erika’s professionalism and ability to adjust to changing demands on a dime. She was a valuable asset to the team and contributed much to the success of the business."
– Carolyn Calzavara, Director of Global Marketing Programs, IBM
“While working at SPSS, Erika led development of a global demand generation program to drive incremental revenue and increase brand awareness of the SPSS-Microsoft partnership. The end result was a quantitatively driven, multi-tiered marketing program that included live, video and online thought-leadership events, working in partnership with key analyst firms and media partners. The program efforts generated substantial incremental revenue and strong exposure of our partnership to the marketplace. Erika delivered a well-crafted strategic plan and she met the aggressive timelines we established.”
– Karl Dittman, Business Development Director, Microsoft
“Erika is great. I engaged with Erika to help me figure out where to best spend my marketing dollars and how to increase my marketing ROI. Erika did that and so much more through a marketing acceleration engagement. In addition to addressing my pressing concerns she also provided me with key findings, recommendations, and go-to-market plans across a number of areas that will drive better growth for my business. We are currently implementing the plans and I have the blueprint I need. Erika is a tremendous asset to have on your team.
– Vanessa Caudill, Owner of The Caudill Agency: Allstate Insurance
“Erika took our sponsor event efforts to new heights when she conceived and developed a thought leadership initiative in partnership between SPSS and the American Marketing Association on how to advance the strategic role of market research in corporate America today. We were able to provide a level of executive education and strategic discussion to top executives of the largest market research organizations worldwide on how to move the entire industry forward together. Participation included representation from 35% of the largest market research agencies and included forums exclusive to CEOs. The program included several event formats and forums that combined education, peer discussion, and debate with industry thought-leaders around how they can stay competitive and prosper in a rapidly changing market. Feedback on the program was very positive.”
– Nancy Costopolous, Chief Marketing Officer, American Marketing Association
“When Erika built marketing plans to support the inside sales business at SPSS, her programs complemented sales efforts and played a critical role in driving growth which was nearly double the market rate. Erika thinks strategically, executes consistently, and is focused clearly on driving results.”
– Courtney Martin, Senior Manager, SPSS