Erika Woldman Hecht | Market Ascent Founder

Erika Woldman Hecht | Market Ascent Founder

If you are a growth-getter like me you have come to the right place. I help clients solve their business strategy and marketing problems and I have been helping companies grow better for over 20 years. I’ve taken my decades of experience and put it into a proprietary process that saves my clients time while helping them grow smarter, faster, and better.

Let’s chat about how I can be your marketing consultant on-demand.

[email protected]



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We value our clients and their
support is greatly appreciated

“Market Ascent consulted for us on our journey to establish the predictive analytics market while positioning IBM as the leader within it. Market Ascent’s strategy, thought-leadership work, and execution know-how were critical to our success. I highly recommend Market Ascent to any organization looking to enter new markets with impact.”

- Lara Shackelford, Director of Global Demand & Partner Marketing, IBM

Camo Analytics logo

“Market Ascent played a key role in our efforts to elevate Camo Analytics from a products company to a solutions company, which played a significant role in our being acquired by a billion dollar Industrial-AI software company. Market Ascent delivered several wins for Camo in a short amount of time.”

– Raman Bhatnagar, CEO, Camo Analytics

“I am so impressed with Market Ascent and their leadership in strategic marketing. They created an acceleration plan to fast-track our growth and solved our messaging challenges with a new brand identity in less than a month. I love our new messaging, and our value stands out in a crowded sector. Market Ascent also worked with our team to launch our successful messaging at press conferences, events, and with customer communications. Market Ascent gives more than 100 percent and goes the extra mile.”

– Casey Anglada DeRaad, CEO NewSpace New Mexico

Logo Aspen Technology Testimonials for Market Ascent

“Market Ascent helped shape our vision and brought it to life as we launched our new pharmaceutical business unit. Market Ascent’s strategy, content, and sales enablement work improved our share of voice in an industry that was new to Aspen Technology. Market Ascent is a great asset to have on your team when you need to stand out quickly in competitive and crowded markets.

- David Leitham, Senior Vice President and General Manager, Aspen Technology

Be Greater Than Average Logo

“Market Ascent provides incredible business growth services using their own system to ensure results for clients. Market Ascent has brought nothing but incredible results and value to my organization and others. Market Ascent’s strategy and execution support exceeded expectations. My revenue has more than tripled in the last 15 months and we are building programs and infrastructure to scale.”

- Dr. Shelly Gruenig, Founder & CEO, Be Greater Than Average

TVR Software Logo

“I highly recommend Market Ascent’s acceleration program. I own three businesses and it can be challenging to manage where to invest and where to spend my time. Working with Market Ascent has given me a return on my time and my resources are being used more effectively.  Several breakthroughs were uncovered, and we are acting on them. For the first time, I have plans, a roadmap, and ongoing support to get me where I want to go faster, and with greater profit.”

- Charlotte Koppin, CEO, TVR Software

Quill Digital Marketing Logo

“Working with Market Ascent has been amazing and eye-opening. Within a few weeks of starting our engagement, they gave me clarity on where to focus, how to stand-out, and how to increase revenue. Market Ascent also helped us strengthen our brand presence, messaging, and positioning; and showed us innovative ways to generate higher quality leads. Market Ascent is a rare provider that advises on business strategy and sales and marketing improvement, so you can spend time on the right things, with smarter ways to achieve your growth goals. We love having Market Ascent on our team.”

- Founder & CEO, Quill Digital Marketing

“Market Ascent is great.  I engaged with Market Ascent to help me figure out where to best spend my marketing dollars and how to increase my marketing ROI. Market Ascent did that and so much more through a marketing acceleration engagement. In addition to addressing my pressing concerns Market Ascent also provided me with key findings, recommendations, and go-to-market plans across a number of areas that will drive better growth for my business. We are currently implementing the plans and I have the blueprint I need.  Market Ascent is a tremendous asset to have on your team.”

- Vanessa Caudill, Owner of The Caudill Agency: Allstate Insurance

“Erika took our sponsor event efforts to new heights when she conceived and developed a thought leadership initiative in partnership between SPSS and the American Marketing Association on how to advance the strategic role of market research in corporate America today.  We were able to provide a level of executive education and strategic discussion to top executives of the largest market research organizations worldwide on how to move the entire industry forward together.  Participation included representation from 35% of the largest market research agencies and included forums exclusive to CEOs.  The program included several event formats and forums that combined education, peer discussion, and debate with industry thought-leaders around how they can stay competitive and prosper in a rapidly changing market.  Feedback on the program was very positive.”

- Nancy Costopolous, Chief Marketing Officer, American Marketing Association

“While working at SPSS, Erika led development of a global demand generation program to drive incremental revenue and increase brand awareness of the SPSS-Microsoft partnership.  The end result was a quantitatively driven, multi-tiered marketing program that included live, video and online thought-leadership events, working in partnership with key analyst firms and media partners.  The program efforts generated substantial incremental revenue and strong exposure of our partnership to the marketplace.  Erika delivered a well-crafted strategic plan and she met the aggressive timelines we established.”

- Karl Dittman, Business Development Director, Microsoft

“When Erika built marketing plans to support the inside sales business at SPSS, her programs complemented sales efforts and played a critical role in driving growth which was nearly double the market rate.  Erika thinks strategically, executes consistently, and is focused clearly on driving results.”

- Courtney Martin, Senior Manager, SPSS