Erika Woldman Hecht | Market Ascent Founder

Erika Woldman Hecht | Market Ascent Founder

If you are a growth-getter like me you have come to the right place. I help clients solve their business strategy and marketing problems and I have been helping companies grow better for over 20 years. I’ve taken my decades of experience and put it into a proprietary process that saves my clients time while helping them grow smarter, faster, and better.

Let’s chat about how I can be your marketing consultant on-demand.

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“Erika consulted full time for us and helped us through a challenging period – the acquisition of SPSS by IBM.  As our needs and priorities shifted as we became an IBM company, it was imperative to have the skills of a versatile senior-level marketing executive on board who could help with both strategy and execution.  Erika’s flexibility and can-do approach enabled us to fulfill the requests of a new executive team while continuing to run the day-to-day marketing business.  She was a key driver of the marketing strategy and program execution including developing and executing demand-generation plans. She also helped me and our broader marketing team with product launches, large-scale high-visibility events, process improvement initiatives, account-based marketing, thought-leadership work, and more.  I very much appreciated Erika’s professionalism and ability to adjust to changing demands on a dime.  She was a valuable asset to the team and contributed much to the success of the business.”

- Carolyn Calzavara, Director of Global Marketing Programs, IBM

“While working at SPSS, Erika led development of a global demand generation program to drive incremental revenue and increase brand awareness of the SPSS-Microsoft partnership.  The end result was a quantitatively driven, multi-tiered marketing program that included live, video and online thought-leadership events, working in partnership with key analyst firms and media partners.  The program efforts generated substantial incremental revenue and strong exposure of our partnership to the marketplace.  Erika delivered a well-crafted strategic plan and she met the aggressive timelines we established.”

- Karl Dittman, Business Development Director, Microsoft

“I am so impressed with Erika and her leadership in strategic marketing. She created a marketing acceleration plan to fast-track our growth and solved our messaging challenges with a new brand identity in less than a month. I love our new messaging, and our value stands out in a crowded sector. Erika also worked with our team to launch our successful messaging at press conferences, events, and with customer communications. She gives more than 100 percent and goes the extra mile.”

– Casey Anglada DeRaad, CEO NewSpace New Mexico

Camo Analytics logo

“Erika played a key role in our efforts to elevate Camo Analytics from a products company to a solutions company, which played a significant role in our being acquired by a billion dollar Industrial-AI software company. Erika delivered several wins for Camo in a short amount of time.  ”

– Raman Bhatnagar, CEO, Camo Analytics

Logo Aspen Technology Testimonials for Market Ascent

“Erika helped shape our vision and brought it to life as we launched our new pharmaceutical business unit. Her strategy, content, and sales enablement work improved our share of voice in an industry that was new to Aspen Technology. Erika is a great asset to have on your team when you need to stand out quickly in competitive and crowded markets.

- David Leitham, Senior Vice President and General Manager, Aspen Technology

Be Greater Than Average Logo

“Erika is an incredible marketing professional who has created her own system to ensure results for clients. She also is a distance learning expert and has brought nothing but incredible results and value to my organization and others. Erika is a strategic planner that executes and exceeds expectations. My revenue has more than tripled in the last 15 months and we are building programs and infrastructure to scale.”

- Dr. Shelly Gruenig, Founder & CEO, Be Greater Than Average

“Erika took our sponsor event efforts to new heights when she conceived and developed a thought leadership initiative in partnership between SPSS and the American Marketing Association on how to advance the strategic role of market research in corporate America today.  We were able to provide a level of executive education and strategic discussion to top executives of the largest market research organizations worldwide on how to move the entire industry forward together.  Participation included representation from 35% of the largest market research agencies and included forums exclusive to CEOs.  The program included several event formats and forums that combined education, peer discussion, and debate with industry thought-leaders around how they can stay competitive and prosper in a rapidly changing market.  Feedback on the program was very positive.”

- Nancy Costopolous, Chief Marketing Officer, American Marketing Association

“When Erika built marketing plans to support the inside sales business at SPSS, her programs complemented sales efforts and played a critical role in driving growth which was nearly double the market rate.  Erika thinks strategically, executes consistently, and is focused clearly on driving results.”

- Courtney Martin, Senior Manager, SPSS

“Erika is great.  I engaged with Erika to help me figure out where to best spend my marketing dollars and how to increase my marketing ROI.  Erika did that and so much more through a marketing acceleration engagement.  In addition to addressing my pressing concerns she also provided me with key findings, recommendations, and go-to-market plans across a number of areas that will drive better growth for my business.  We are currently implementing the plans and I have the blueprint I need.  Erika is a tremendous asset to have on your team.”

- Vanessa Caudill, Owner of The Caudill Agency: Allstate Insurance

TVR Software Logo

“I highly recommend Erika’s marketing acceleration program. I own three businesses and it can be challenging to manage where to invest and where to spend my time. Working with Erika has given me a return on my time and my marketing resources are being used more effectively.  Several breakthroughs were uncovered and we are acting on them. For the first time, I have plans, a roadmap, and ongoing support to get me where I want to go faster, and with greater profit.”

- Charlotte Koppin, CEO, TVR Software

Quill Digital Marketing Logo

“Working with Erika has been amazing and eye-opening. Within a few weeks of starting our engagement, she gave me clarity on where to focus, how to stand-out, and how to increase revenue. She also helped us strengthen our brand presence, messaging, and positioning; and showed us innovative ways to generate higher quality leads.  Erika is a rare marketer that advises on both marketing and business strategy so you can spend time on the right things, with smarter ways to achieve your goals. We love having Erika on our team.”

- Founder & CEO, Quill Digital Marketing

“I was fortunate that Erika stepped forward to volunteer with the New Mexico chapter of the American Marketing Association (NMAMA) just before I became NMAMA president. She was a phenomenal addition to our team. As programming director, Erika has elevated the profile of NMAMA for the last two years with her strategic approach to designing and executing events that deliver value on topics of importance to our community. She created several next-level events for us incorporating smart event strategy, thought leadership, innovative event design, and more. Erika has continually delivered firsts for our chapter, including bringing in national award-winning presenters, establishing prominent partnerships in our community, initiating and moderating panel discussions, and taking on a leadership role in moving our physical events online. Our first two online events more than doubled our typical number of registrations, and the feedback on them was incredibly positive. Erika is currently initiating new event formats that will deliver more firsts for our chapter, and I’m excited to see her ideas and results. I highly recommend Erika as a strategic resource to add more impact and value to your events, whether they are in-person or online.”

- Cynthia Nagel, Past President, New Mexico American Marketing Association