I didn’t plan to create a new growth framework. I had to. 

Because every company I worked with was chasing growth — but very few were leading it. 

For two decades, I’ve helped B2B tech companies grow — from startups to global brands like IBM. But something kept bothering me: the fastest-growing ones weren’t the ones spending the most. They were the ones shaping their industry. 

I watched teams pour time, money, and creativity into the same tired playbooks — demand gen, features, funnels — while the real winners did something different. 
 
They weren’t chasing customers. They were attracting them. 

They had clarity and a bold vision. 
They stood for something bigger than what they sold. 
They built trust before the sales call ever happened. 

So, I started digging. 
Why were some companies magnetic while others were constantly in motion but never in momentum? 

The answer: They weren’t just in the market. They were leading it. 

That realization sparked what would become Growth Through Industry Leadership™ — a system that helps companies grow faster by earning trust, shaping conversations that matter, creating movements, and taking actions that demonstrate leadership daily. 

I built it because the old way of growing stopped working — and because leadership is the new growth strategy. 

The market doesn’t reward noise. It rewards clarity, courage, credibility and consistency. 

What do you think — is leadership the missing piece in how most companies try to grow? 

If you’d like to learn more, you can find my new book The Leader Effect™ on Amazon.